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Mgr. Gabriela Psotková, MBA.

Business Development Manager
Profile
Experiences
Gabriela Psotková has almost 20 years of experience in the field of law. During her career at the international law firm Noerr (Top 2 in Germany) in Prague and Bratislava, she has gone through various positions, from office management, employer branding, personnel planning and implementation of various personnel projects. In recent years, she has been fully engaged in business development and marketing, where she managed the entire process, from strategic planning to the creation of communication strategies, their implementation and analysis. Her responsibilities included both internal and external communication, including managing social media profiles. Thanks to his work in the international marketing team, he understands the legal environment not only in Slovakia but also throughout Europe. She participated in the planning and implementation of various international projects. She also focused on corporate identity, personal branding and coordination of publishing activities, as well as cooperation with renowned media and chambers of commerce. Her skills have proved invaluable in organizing events that have become an effective tool for acquiring new clients. Her successes include, for example, establishing cooperation with an American steel company or a major German car manufacturer.
Main areas of practice
  • Business development and marketing
  • Internal and external communication
  • Digital marketing
  • Copywriting
  • Corporate identity, personal branding

After studying political science and German studies at the Faculty of Arts of the University of Prešov, she continued her studies at the Ludwig-Maximilians-Universität in Munich. Subsequently, she completed her education in the MBA program in Vienna that focused on business management. She studied digital marketing in Bratislava, focusing on branding and social networks. She has attended various workshops in the field of content marketing, copywriting and social network management.As part of her leisure activities, she initiated and leads a project to support women, focusing on their personal growth and development in areas such as active lifestyle, self-esteem and self-confidence. She organises various active events, challenges and motivational events for women to inspire them to fulfil their potential.She was a long-time contributor to The Slovak Spectator, the only English-language periodical in Slovakia, and participated in the production of podcasts for Radio Expres that reached a wide audience. She blogs and devotes herself to digital marketing and social network management, where she shares inspiring and valuable content. She is a keen runner, cyclist, hiker and promoter of an active lifestyle.

Languages
slovak
,
german
,
english
,
  • Coordination of three rebranding and redesign projects, including setting up new communication strategies and building a strong market identity, with the aim of ensuring an optimal market position.
  • Creation and implementation of business strategies within the framework of an exclusive partnership with the Slovak-German Chamber of Commerce and Industry, including preparation, cooperation in the organization and coordination of key events such as Business Breakfast, Jour Fixe, Summer Celebration and Christmas Party, and building contacts with members of the Chamber.
  • Initiating and coordinating cooperation with the American Chamber of Commerce, including the preparation and organization of events in regions outside Bratislava, with a focus on acquiring new clients.
  • Employer branding and creation of successful cooperation with important academic institutions, such as the Faculty of Law of Comenius University (workshops for students, Law Clinic, Legal Point, job fairs), the Faculty of Law of Pavol Jozef Šafárik University in Košice, the Faculty of Arts of Comenius University and the Faculty of Applied Languages of the University of Economics.
  • Setting up and coordinating the cooperation with HRComm and organizing the Legal Consultancy format that aimed to promote professional exchange and professional growth.
  • Coordination of international events such as the Mergermarket CEE Summit, Expo Real in Munich, and MIPIM in Cannes with an emphasis on creating business opportunities at a global level.
Contact
psotkova@brichta.sk
Mgr. Gabriela Psotková, MBA.
Kontakt
psotkova@brichta.sk
Mgr. Gabriela Psotková, MBA.
Profil
Gabriela Psotková has almost 20 years of experience in the field of law. During her career at the international law firm Noerr (Top 2 in Germany) in Prague and Bratislava, she has gone through various positions, from office management, employer branding, personnel planning and implementation of various personnel projects. In recent years, she has been fully engaged in business development and marketing, where she managed the entire process, from strategic planning to the creation of communication strategies, their implementation and analysis. Her responsibilities included both internal and external communication, including managing social media profiles. Thanks to his work in the international marketing team, he understands the legal environment not only in Slovakia but also throughout Europe. She participated in the planning and implementation of various international projects. She also focused on corporate identity, personal branding and coordination of publishing activities, as well as cooperation with renowned media and chambers of commerce. Her skills have proved invaluable in organizing events that have become an effective tool for acquiring new clients. Her successes include, for example, establishing cooperation with an American steel company or a major German car manufacturer.
Hlavné oblasti praxe
  • Business development and marketing
  • Internal and external communication
  • Digital marketing
  • Copywriting
  • Corporate identity, personal branding

After studying political science and German studies at the Faculty of Arts of the University of Prešov, she continued her studies at the Ludwig-Maximilians-Universität in Munich. Subsequently, she completed her education in the MBA program in Vienna that focused on business management. She studied digital marketing in Bratislava, focusing on branding and social networks. She has attended various workshops in the field of content marketing, copywriting and social network management.As part of her leisure activities, she initiated and leads a project to support women, focusing on their personal growth and development in areas such as active lifestyle, self-esteem and self-confidence. She organises various active events, challenges and motivational events for women to inspire them to fulfil their potential.She was a long-time contributor to The Slovak Spectator, the only English-language periodical in Slovakia, and participated in the production of podcasts for Radio Expres that reached a wide audience. She blogs and devotes herself to digital marketing and social network management, where she shares inspiring and valuable content. She is a keen runner, cyclist, hiker and promoter of an active lifestyle.

Jazyky
slovak
,
german
,
english
,
Skúsenosti
  • Coordination of three rebranding and redesign projects, including setting up new communication strategies and building a strong market identity, with the aim of ensuring an optimal market position.
  • Creation and implementation of business strategies within the framework of an exclusive partnership with the Slovak-German Chamber of Commerce and Industry, including preparation, cooperation in the organization and coordination of key events such as Business Breakfast, Jour Fixe, Summer Celebration and Christmas Party, and building contacts with members of the Chamber.
  • Initiating and coordinating cooperation with the American Chamber of Commerce, including the preparation and organization of events in regions outside Bratislava, with a focus on acquiring new clients.
  • Employer branding and creation of successful cooperation with important academic institutions, such as the Faculty of Law of Comenius University (workshops for students, Law Clinic, Legal Point, job fairs), the Faculty of Law of Pavol Jozef Šafárik University in Košice, the Faculty of Arts of Comenius University and the Faculty of Applied Languages of the University of Economics.
  • Setting up and coordinating the cooperation with HRComm and organizing the Legal Consultancy format that aimed to promote professional exchange and professional growth.
  • Coordination of international events such as the Mergermarket CEE Summit, Expo Real in Munich, and MIPIM in Cannes with an emphasis on creating business opportunities at a global level.
Areas of expertise
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